Senior Business Strategist

5 days ago

Karachi, Sindh, Pakistan beBeeLeadership Full time
Job Overview

The General Manager Marketing and Commercial role is a strategic leadership position responsible for steering the company's commercial activities, programs, campaigns, and business strategies to support day-to-day operations and long-term plans.

About the Role

This senior-level executive will oversee all commercial functions, including crude oil procurement, inventory optimization, market intelligence, commercial forecasting, pipeline and refining capacity optimization, product positioning, pricing strategy, sales and marketing execution, commercial agreement management, and export market development. The successful candidate will possess strong leadership skills, with experience in petroleum or related industries, preferably in commercial/marketing and corporate/strategic planning.

Key Responsibilities
  • Crude Oil Procurement & Inventory Optimization: Direct and manage the end-to-end crude oil procurement process, including negotiations and administration of contracts for supply, shipment, survey, and transportation, to ensure uninterrupted and cost-effective refinery operations.
  • Strategic Coordination with Refineries: Liaise with other refineries for crude cargo-sharing arrangements, based on operational requirements and liquidity conditions, to optimize resource utilization and supply chain resilience.
  • Market Intelligence & Commercial Forecasting: Monitor global and local market trends, including crude oil prices, industry stock levels, and demand forecasts. Provide timely insights to senior management to support strategic decision-making.
  • Pipeline & Refining Capacity Optimization: Provide input for throughput planning across the pipeline network and refinery, based on market offtake forecasts, product demand, and cash flow projections, to maximize asset efficiency.
  • Product Positioning & Profit Maximization: Develop strategies for positioning the company's product portfolio in a manner that maximizes profitability, optimizes sales volumes, and ensures balanced inventory levels.
  • Pricing Strategy & Administration: Oversee pricing processes and conduct periodic reviews for fuels, lubricants, and bitumen, aligning with production costs, market dynamics, and regulatory inputs to maintain competitiveness and profitability.
  • Sales & Marketing Execution: Lead the direct sales and marketing of refinery fuels, bitumen, and lubricants to industrial customers, IPPs, contractors, and traders. Manage sales planning and execution to achieve revenue and market share targets.
  • Commercial Agreement Management: Manage and negotiate commercial agreements with Oil Marketing Companies (OMCs) for product throughput across pipeline systems to ensure efficient product distribution and financial returns.
  • Export Market Development: Identify and pursue export opportunities for refinery products with limited domestic demand, thereby enhancing revenue diversification and inventory turnover.
Requirements

To be considered for this role, applicants should possess an MBA in Marketing/General Management, with at least 20 years of experience in petroleum or related industries, preferably with 5-7 years in commercial/marketing and 3-5 years in corporate/strategic planning.

The ideal candidate should have excellent leadership skills, strong analytical and problem-solving abilities, and a proven track record of success in commercial and strategic planning roles.

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