
Digital Marketing Strategist
6 days ago
Job Title: Digital Marketing Strategist
Overview of the RoleThis position is open for a skilled digital marketing professional to join our marketing team. The successful candidate will be responsible for developing and maintaining statistical models to evaluate marketing contributions.
Key Responsibilities- Collaborate with cross-functional teams to gather measurement requirements, identify opportunities for advanced data analysis, and support data-driven marketing strategies.
- Conduct exploratory data analyses and investigations, including machine learning applications, to solve business problems.
- Present findings, insights, and performance metrics to stakeholders, effectively communicating complex analyses.
- Work with IT and reporting teams to identify and develop relevant data sources.
- Operationalize and maintain statistical models within BI dashboards to ensure performance and adoption across regions.
- Promote best practices, provide training, and support the interpretation of insights across the marketing organization.
- Align insights, models, and analyses with strategic objectives and prioritize projects accordingly.
- Knowledge of brand and tactical campaigns, online trends, and social media channels.
- Proficiency in reporting tools and data analysis.
- Strong understanding of the lifestyle market and excellent presentation skills.
- Analytical, strategic, and problem-solving skills.
- Effective communication, interpersonal skills, and attention to detail.
- Self-motivated, creative, organized, adaptable, and customer service-oriented.
- Ability to meet deadlines, work proactively, and handle multiple tasks efficiently.
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