Senior Digital Marketing Specialist

7 days ago


Abbottabad, Khyber Pakhtunkhwa, Pakistan beBee Careers Full time

If you're passionate about digital marketing, we're looking for a skilled professional to lead our digital marketing efforts.

Responsibilities
  1. This role involves developing and executing comprehensive digital marketing strategies, incorporating SEO/SEM, marketing database management, email marketing, social media, and display advertising.
  2. You'll be responsible for designing, building, and maintaining a robust online presence across various social media platforms.
  3. Performance analysis is key: You'll need to track and report on campaign success, ensuring alignment with set objectives and metrics.
  4. Stay ahead of the curve: Identify emerging trends and insights to optimize spend and boost performance.
  5. Innovative thinking is crucial: Develop new ideas to expand our customer base and drive growth.
  6. To stay ahead, plan, execute, and measure experiments to refine conversion rates and user experience.
  7. Cross-functional collaboration is vital: Work with internal teams to craft compelling landing pages and enhance the user journey.
  8. Optimize the customer journey: Analyze and evaluate the end-to-end experience across multiple channels and touchpoints.
  9. Streamline user funnels: Identify and address bottlenecks to maximize conversions.
  10. Nurture partnerships: Collaborate with external agencies and vendors to drive business growth.
  11. Stay current with industry advancements: Provide strategic guidance on adopting emerging technologies.
Essential Requirements
  1. Bachelor's degree in a computer science-related field or equivalent work experience.
  2. Demonstrated expertise in digital marketing, preferably with a focus on analytics and optimization.


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