Senior Digital Marketing Expert

1 week ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time
Job Title: Sr. Digital Marketing Manager

We are seeking an accomplished Senior Digital Marketing Manager to spearhead our company's online marketing efforts. The successful candidate will possess a deep understanding of paid advertising, current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from conception to execution.

The ideal candidate will have 5-6 years of experience in digital marketing, with a proven track record of planning and executing successful paid advertising campaigns on platforms such as Google Adwords, Bing, Facebook, Instagram, YouTube, and Twitter.

  1. Plan and execute all paid advertising campaigns on Google Adwords, Bing, and other social media platforms.
  2. Develop and implement PPC models, including CPC and CPA.
  3. Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  4. Identify trends and insights, optimizing spend and performance based on findings.
  5. Broaden your expertise through brainstorming new growth strategies.
  6. Evaluate emerging technologies and provide thought leadership for their adoption where appropriate.
Key Requirements:
  • BS/MS degree in marketing or a related field.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative, with experience identifying target audiences and devising engaging digital campaigns.
  • Experience optimizing landing pages and user funnels.
  • Knowledge of A/B and multivariate experiments.
  • Familiarity with website analytics tools (e.g., Google Analytics).
  • Experience setting up and optimizing Google Adwords campaigns.

Please note that this is a full-time role requiring strong analytical skills and data-driven thinking, as well as the ability to stay up-to-date with the latest trends and best practices in online marketing and measurement.

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