Technical Marketing Professional
3 days ago
Techdots is seeking an experienced Technical Marketing Professional to develop and execute effective PPC campaigns. The ideal candidate will have a proven track record in driving high-quality leads and maximizing ROI through tailored PPC strategies.
About the Job:
- Develop and implement customized PPC campaigns for Techdots' clients in the software development industry.
- Conduct thorough keyword research to identify high-intent search queries and optimize campaigns accordingly.
- Design and execute targeted advertising campaigns to reach potential clients.
- Monitor campaign performance using advanced analytics tools and make data-driven decisions for continuous improvement.
- Collaborate with cross-functional teams to ensure seamless execution of PPC campaigns.
- Stay up-to-date with the latest PPC trends, algorithm updates, and best practices in the software development industry.
Requirements:
- Proven experience in managing PPC campaigns for software development firms or similar B2B tech environments.
- Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and other relevant PPC platforms.
- Strong understanding of keyword research, audience targeting, and budget management.
- Proficiency in using Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and other SEO/PPC tools.
- Ability to analyze data, generate reports, and adjust campaigns for optimal performance.
- Knowledge of conversion rate optimization (CRO) and experience with A/B testing.
- Excellent written and verbal communication skills to create compelling ad copy and reports.
- Self-motivated with strong organizational skills and attention to detail.
- Ability to work independently in a remote environment and collaborate with a distributed team.
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