Content Marketing Specialist

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

B2B Content Strategist

We seek a seasoned B2B Content Strategist to develop and execute a content plan that effectively promotes our tech services to B2B audiences. This role demands expertise in content creation, copywriting, and landing page optimization to drive engagement and achieve marketing objectives.

  • Develop high-quality content, including blog posts, case studies, social media posts, email campaigns, and landing page copy tailored to B2B tech services.
  • Write compelling, conversion-focused copy for marketing campaigns and landing pages.
  • Enhance content for SEO to increase online visibility and search rankings.
  • Plan, manage, and execute a content calendar to ensure consistent and timely delivery.
  • Repurpose long-form content into shorter formats suitable for various digital platforms.
  • Collaborate with the marketing team to align content with overarching campaigns and business objectives.
  • Stay informed about industry trends and generate innovative content ideas to engage target audiences.
  • Monitor content performance using tools like Google Analytics and provide recommendations for improvement.

Key Responsibilities:

  • 6 months - 1.5 years of experience in B2B content writing, including copywriting and landing page copy creation, preferably in the tech services industry.
  • Exceptional writing, editing, and proofreading skills.
  • Basic understanding of SEO principles and experience with tools like Ahrefs, SEMrush, or similar.
  • Ability to simplify complex technical topics for broader audiences.
  • Familiarity with content management systems such as WordPress.
  • Strong organizational skills, self-motivation, and ability to meet deadlines.

Desirable Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in SaaS, AI, IT services, or similar tech-driven industries.
  • Exposure to content marketing strategies for B2B tech services.


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