Product Strategy Lead

5 days ago


Lahore, Punjab, Pakistan Allied Bank Limited Full time
Role Overview:

The Product Strategy Lead will be responsible for developing and executing a comprehensive credit card product strategy within the Digital Banking Group.

Key Responsibilities:

  • Develop a robust credit card program from end-to-end, considering all stages of the card lifecycle in coordination with stakeholders.
  • Collaborate with various teams throughout the product life cycle to resolve day-to-day issues related to the credit card product.
  • Analyze dashboards to identify opportunities for revenue growth and recommend strategies for improvement in credit card revenue streams.
  • Stay up-to-date on market trends, new initiatives, and emerging products to devise internal implementation strategies.
  • Initiate new product development, enhancement, and innovation projects by working closely with cross-functional teams to optimize revenue, improve service delivery, and enhance product offerings.
  • Formulate and implement marketing and business development strategies for the cards business to maintain and strengthen the bank's brand position, taking into account social and market trends.
  • Oversee all aspects of credit card product strategy, planning, and execution throughout the product management lifecycle. This involves analyzing customer needs, market opportunities, competitor offerings, and developing a compelling value proposition for targeted segments.
  • Manage profit and loss (P&L) for credit card products to achieve targeted growth and meet revenue targets while controlling costs.
  • Develop effective cross-selling programs to leverage the existing customer database and deepen relationships.
  • Manage and optimize all channels for credit card requests, including branches, the bank's website, online banking, and mobile banking.Requirements:
    • Strong understanding of payment systems, digital payments, and reconciliation processes.
    • Excellent project management skills with the ability to handle multiple initiatives simultaneously.
    • In-depth knowledge of payment industry trends, technologies, and regulatory standards.
    • Strong analytical and problem-solving abilities to troubleshoot and resolve payment-related issues.
    • Proven ability to build and manage relationships with internal teams and external vendors.
    • Familiarity with risk management and compliance requirements.
    • Effective communication and collaboration skills, with the ability to work across teams.
    • Preferably five to seven years' experience in a relevant field.


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