Digital Advertising Expert

6 days ago

Islamabad, Islamabad, Pakistan beBeeAdvertising Full time 6,000,000 - 8,000,000
Job Title: Digital Advertising Expert

Overview:

We are seeking a skilled Digital Advertising Expert to manage, optimize, and scale our paid advertising campaigns across various platforms. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns for Website Designing, SEO, and Social Media Marketing services.

The successful candidate will be responsible for end-to-end campaign management—planning, execution, tracking, and reporting—while continuously testing and optimizing for better results.

Key Responsibilities:
  • Plan, create, and manage high-performing paid ad campaigns across multiple platforms.
  • Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.
  • Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.
  • Write compelling ad copy and collaborate with design teams to develop engaging creatives and video ads tailored to each platform and objective.
  • Collaborate with the website design team to create and optimize landing pages aligned with campaign goals.
  • Set up, monitor, and optimize conversion tracking using tools like Google Analytics, Facebook Pixel, and other event tracking solutions.
  • Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.
  • Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.
  • Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut under-performing ones.
  • Prepare detailed performance reports with actionable insights and recommendations for future improvements.
  • Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.
Requirements:
  • Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.
  • Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.
  • Share proven results and statistics from past campaigns in these service areas during the hiring process.
  • Proficient in tools such as Google Ads, Meta Ads Manager, Google Analytics, LinkedIn Campaign Manager, etc.
  • Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.
  • Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.
  • Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.

This is a full-time position with six working days a week.

Interested candidates:

Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact.

Employment Type:
  • Full-time
Job Function:
  • Marketing and Sales
  • Industries: IT Services and IT Consulting

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