
User Acquisition Marketing Manager
2 days ago
User Acquisition Marketing Manager - Apps
This is a challenging role that requires a hands-on performance marketer with strong analytical skills and experience managing paid media for mobile apps. The ideal candidate will have a deep understanding of customer acquisition strategies in fintech, remittance, or financial services sectors.
- Plan, launch, manage, and optimize user acquisition campaigns across major mobile ad networks.
- Analyze campaign performance and generate actionable insights to drive business growth initiatives.
- Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives.
- Collaborate with cross-functional teams to improve targeting, segmentation, user funnel conversion, and customer lifetime value.
Requirements:
- 6+ years of experience in mobile app user acquisition or performance marketing, ideally in fintech, remittance, or finance apps.
- Expertise in managing UA campaigns across Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs.
- Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics.
- A strong analytical and data-driven approach to campaign management and decision-making.
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