User Acquisition Marketing Manager

2 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time

User Acquisition Marketing Manager - Apps

This is a challenging role that requires a hands-on performance marketer with strong analytical skills and experience managing paid media for mobile apps. The ideal candidate will have a deep understanding of customer acquisition strategies in fintech, remittance, or financial services sectors.

  • Plan, launch, manage, and optimize user acquisition campaigns across major mobile ad networks.
  • Analyze campaign performance and generate actionable insights to drive business growth initiatives.
  • Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives.
  • Collaborate with cross-functional teams to improve targeting, segmentation, user funnel conversion, and customer lifetime value.

Requirements:

  • 6+ years of experience in mobile app user acquisition or performance marketing, ideally in fintech, remittance, or finance apps.
  • Expertise in managing UA campaigns across Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs.
  • Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics.
  • A strong analytical and data-driven approach to campaign management and decision-making.


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