User Acquisition and Monetization Expert

2 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time

User Acquisition and Monetization Expertise Sought

About the Position

We are looking for a skilled User Acquisition (UA) and Monetization expert to join our team. The ideal candidate will have a proven track record in developing and executing effective UA and monetization strategies that drive revenue growth.

Main Responsibilities:

  • Develop comprehensive UA and monetization strategies to drive revenue growth.
  • Collaborate with cross-functional teams to set and monitor KPIs for UA and monetization performance.
  • Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
  • Streamline UA strategy in collaboration with UA lead across paid and organic channels.
  • Allocate UA budgets to maximize cost-effectiveness and scalability.
  • Oversee experiments to improve CPI and ARPDAU.
  • Regularly monitor, analyze, and report on campaign metrics to guide decision-making.
  • Strategize IAP, subscriptions, and ad monetization to maximize ARPU and ARPDAU.
  • Partner with monetization lead to optimize ad placements, fill rates, and eCPM.
  • Collaborate with product teams to design and optimize in-game/in-app events, promotions, and offers.
  • Analyze user behavior to identify and address bottlenecks in the monetization funnel.
  • Drive analytics and measurement projects to improve UA and monetization decision-making.
  • Oversee the selection, implementation, and maintenance of analytics and tracking tools.
  • Work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies align with product goals.
  • Build, mentor, and manage a high-performing UA and monetization team.
  • Present performance insights and recommendations to senior leadership.


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