Driving Business Growth Lead

7 days ago

Islamabad, Islamabad, Pakistan beBeeSpecialist Full time $90,000 - $110,000
Lead Generation Specialist Job Description

We are looking for a proactive and experienced Lead Generation Specialist to own our sales efforts and drive significant, measurable growth.

Key Responsibilities:

  • Drive Sales Growth: Take full ownership of our Sales Qualified Leads (SQLs) targets. Define clear criteria with the sales team, set monthly goals, and provide transparent reports on your progress using real numbers, not just percentages.
  • Innovate and Experiment: Ideate, prioritize, and execute rapid, cross-channel tests. This includes paid acquisition, SEO/content, partnerships, email, and conversion rate optimization (CRO).
  • Master Paid Acquisition: Plan, launch, and optimize campaigns on Google Ads, LinkedIn Campaign Manager, Meta Ads, and Microsoft Advertising with a sharp focus on cost-per-SQL and return on ad spend (ROAS).
  • Optimize Conversion: Ship and iterate on landing pages using WordPress and Gravity Forms. Run on-site experiments to improve conversion rates from visitors to qualified leads.
  • Fuel Demand with Content: Conduct technical SEO audits and create strategic content that addresses our ICP's pain points. Success is measured by the number of SQLs generated, not just search rankings.
  • Build Nurture Campaigns: Develop effective email and lead nurturing sequences that guide prospects from initial contact to a qualified sales conversation.
  • Analyze and Attribute: Maintain meticulous tracking using tools like GA4, GTM, and Meta Pixel. Build dashboards that provide a clear understanding of what's driving revenue and SQLs.
Requirements:
  • Proven track record of driving sales growth through innovative marketing strategies.
  • Excellent analytical skills, with ability to interpret data and make informed decisions.
  • Strong communication and project management skills, with experience working with cross-functional teams.
  • Proficiency in Google Ads, LinkedIn Campaign Manager, Meta Ads, and Microsoft Advertising.
  • Experience with landing page design and development using WordPress and Gravity Forms.
  • Understanding of SEO principles and best practices.

Becoming a part of our dynamic team means being immersed in a collaborative environment that values creativity, innovation, and teamwork. We offer opportunities for professional growth and development, as well as a competitive compensation package.

This role requires a self-motivated individual who can work independently and collaboratively as part of a high-performing team. If you are a driven and results-oriented professional looking for a new challenge, we encourage you to apply.

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