Head of Growth Initiatives

11 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

Innovative Growth Leader

We are seeking a results-driven professional to join our team as Head of Growth Initiatives. In this role, you will be responsible for leading growth initiatives across our organization.

Key Responsibilities

  • Growth Strategy & Execution
    • Develop and execute a comprehensive growth strategy to increase customer acquisition, retention, and order frequency.
    • Identify and implement key growth levers to maximize business impact.
    • Collaborate with cross-functional teams to align growth initiatives with business objectives.
  • Performance Analysis & Optimization
    • Analyze key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and retention rates.
    • Monitor and report on the performance of growth campaigns, providing actionable insights and recommendations.
    • Optimize customer journeys through data-backed experiments.
  • Campaign Management
    • Plan and execute user acquisition and retention campaigns across multiple channels.
    • Collaborate with creative and content teams to develop effective communication for campaigns.
    • Manage campaign budgets, ensuring optimal allocation and ROI.

Requirements

  • Bachelor's degree in Business, Marketing, Economics, or a related field.
  • 4+ years of experience in growth, performance marketing, or digital marketing.
  • Strong analytical skills with proficiency in Excel, Google Analytics, and other data tools.
  • Experience with CRM platforms and performance marketing tools.
  • Excellent project management and communication skills.


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