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E-commerce Strategy Manager
2 weeks ago
As a key member of the SIAR Digital team, you will play a crucial role in developing and implementing strategies to drive online sales and improve user experience. Your primary focus will be on overseeing and managing the e-commerce business, ensuring seamless execution across various channels.
Main Responsibilities:
- User Experience Optimization: Continuously analyze and optimize the e-commerce website, ensuring it is user-friendly, engaging, and conversion-focused. Identify areas for improvement and collaborate with cross-functional teams to implement enhancements.
- Team Leadership: Provide guidance and leadership to a team of e-commerce specialists, fostering a collaborative and high-performing work environment. Set clear goals and expectations, offer coaching and professional development opportunities, and ensure the team's success in achieving objectives.
- Analytics and Reporting: Utilize analytics tools and reporting systems to monitor and analyze website traffic, online sales, and marketing campaign performance. Identify trends, insights, and areas of improvement, and provide regular reports and recommendations to stakeholders.
- Cross-Functional Collaboration: Work closely with various teams, including marketing, customer services & fulfilment team, to align e-commerce strategies with overall business objectives. Collaborate on promotional campaigns, product launches, and website enhancements to drive sales and enhance the customer experience.
- Industry Trends and Best Practices: Stay informed about the latest trends, technologies, and best practices in e-commerce, digital marketing, and user experience. Stay attuned to changing user requirements and preferences to proactively adapt strategies and stay ahead of competitors.
Requirements:
- Time management
- Excellent verbal and written communication
- Strong aesthetic sense
- Understanding of user journey specific to eCommerce & clothing
- Stakeholder management
- Project management