
Fashion Marketing Executive
3 days ago
The Catalyst Group is seeking a visionary Marketing Creative Head to spearhead the creative strategy and execution for Maria.B's, leading fashion brand.
About the Opportunity:
This role offers a unique chance to join a prestigious agency and contribute to shaping the creative direction of M. Basics, Maria.B's essential wear line.
- Develop and execute a comprehensive creative strategy that aligns with M. Basics' brand values, consumer trends, and business objectives.
- Craft compelling campaigns that capture the essence of M. Basics and appeal to the target audience.
- Elevate and maintain M. Basics' distinctive brand identity, ensuring cohesion across all touchpoints.
The successful candidate will possess excellent leadership and collaboration skills, with the ability to guide cross-functional teams and external partners in achieving shared creative visions.
- Campaign Development & Execution
- Conceptualise, design, and deliver impactful marketing campaigns that resonate with the target audience.
- Oversee the production of high-quality campaign materials, ensuring seamless execution.
- Brand Management & Representation
- Maintain the visual and tonal identity of M. Basics across all brand touch points.
- Foster strong relationships with external collaborators and partners, ensuring effective brand representation.
- Trend Analysis & Innovation
- Stay attuned to the latest fashion, design, and cultural trends to inform creative decisions.
- Analyse market and competitor data to uncover opportunities for unique brand positioning.
- Pioneer new technologies and creative formats to captivate audiences.
- Cross-Functional Team Collaboration
- Work closely with digital marketing, product development, e-commerce, and retail teams to synchronise creative strategies with business goals.
- Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
- Performance Evaluation & Improvement
- Monitor and assess the effectiveness of marketing campaigns using key performance indicators.
- Use data-driven insights to refine and enhance creative strategies.
Requirements:
- 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
- Prior experience with leading women's fashion brands.
- Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
- Strategic yet hands-on approach; someone who takes ownership and drives execution.
- Strong leadership abilities; can build and inspire a high-performing creative team.
- Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
- Excellent storytelling and visual communication skills.
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