
Marketing Strategic Lead
2 weeks ago
Transforming the Fashion Industry: A Visionary Role at The Catalyst Group.
We are seeking a talented and forward-thinking Marketing Creative Head to spearhead our client, Maria.B's, creative direction and drive the success of its essential wear line, M. Basics.
About the OpportunityThis exciting role presents an opportunity to take charge of the creative strategy and execution for M. Basics, shaping the brand's presence in the fashion and retail landscape.
- Develop and execute a comprehensive creative strategy that harmonises brand values, consumer trends, and business objectives.
- Create innovative and compelling campaigns that showcase M. Basics' essence and appeal to the target audience.
- Evolve and maintain M. Basics' distinctive brand identity, ensuring cohesion across all touchpoints.
The ideal candidate will possess excellent leadership and collaboration skills, with the ability to guide cross-functional teams and external partners in achieving shared creative visions.
- Campaign Development & Execution
- Conceptualise, design, and deliver impactful marketing campaigns that resonate with the target audience.
- Oversee the production of high-quality campaign materials, ensuring seamless execution.
- Brand Management & Representation
- Maintain the consistency and integrity of M. Basics' brand image across various platforms.
- Foster strong relationships with external collaborators and partners, ensuring effective brand representation.
- Trend Analysis & Innovation
- Stay attuned to the latest fashion, design, and cultural trends to inform creative decisions.
- Analyse market and competitor data to uncover opportunities for unique brand positioning.
- Pioneering new technologies and creative formats to captivate audiences.
- Cross-Functional Team Collaboration
- Work closely with digital marketing, product development, e-commerce, and retail teams to synchronise creative strategies with business goals.
- Forge partnerships with external agencies, photographers, and stylists to bring brand campaigns to life.
- Performance Evaluation & Improvement
- Monitor and assess the effectiveness of marketing campaigns using key performance indicators.
- Use data-driven insights to refine and enhance creative strategies.
Desired Candidate Profile:
- 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
- Prior experience working with prominent women's fashion brands.
- Demonstrated success in developing and executing impactful marketing campaigns and brand-building initiatives.
- Proven leadership and collaboration skills, with the ability to drive cross-functional teams and external partners.
- Trend-aware and innovative, with the capacity to integrate fashion, cultural, and digital trends into campaigns.
- Exceptional storytelling and visual communication skills.
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