
Marketing Strategist for SaaS
5 days ago
Tkxel is a leading software development company that delivers cutting-edge solutions to meet evolving business needs.
We are seeking a seasoned Product Marketer to join our team and contribute to the success of our products. As a key member of our marketing department, you will be responsible for driving the marketing strategy and execution for our products, ensuring alignment with business objectives and driving customer acquisition and product adoption.
Key Accountabilities- Market Intelligence: Conduct market research to identify customer needs, competitor strategies, and industry trends.
- Target Audience Definition: Develop detailed customer personas to inform marketing efforts and ensure relevance.
- Compelling Storytelling: Craft clear and compelling product positioning and messaging that resonates with target audiences.
- Content Collaboration: Work closely with design and content teams to produce high-quality product-focused marketing materials.
- Go-to-Market Planning: Develop and execute go-to-market strategies for product launches that drive engagement and conversion.
- Campaign Management: Manage campaigns across digital, social, email, and other channels to achieve business objectives.
- Alignment and Coordination: Collaborate with product management, sales, and customer success teams to ensure marketing efforts align with product objectives.
- Sales Enablement: Provide training and enablement materials to support the sales team in effectively communicating product value.
- Metric Monitoring: Track and report on campaign performance, including key metrics such as conversion rates and customer acquisition cost.
- Data-Driven Decision Making: Use data insights to optimize marketing strategies and campaigns for maximum impact.
- Education and Experience: Bachelor's degree in Marketing or a related field, with 2-5 years of experience in product marketing, brand management, or a similar role.
- Marketing Expertise: Strong understanding of digital marketing channels and tactics, familiarity with tools like Google Analytics and HubSpot.
- Growth and Development: Tkxel offers a dynamic work environment that fosters growth, innovation, and collaboration.
- Competitive Rewards: We offer competitive compensation packages that reflect individual contributions and company performance.
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