Digital Marketing Lead

5 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Role Overview:

The Brand Operations Manager plays a pivotal role in overseeing the online sales and marketing activities of our e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and leading a team of e-commerce specialists.

Key Responsibilities:
  • User Experience Optimization: Continuously analyze and optimize the user experience of the e-commerce website, ensuring it is user-friendly, engaging, and conversion-focused.
  • Team Leadership: Provide guidance and leadership to a team of e-commerce specialists, fostering a collaborative and high-performing work environment.
  • Performance Analysis: Utilize analytics tools and reporting systems to monitor and analyze website traffic, online sales, and marketing campaign performance.
  • Cross-Functional Collaboration: Work closely with various teams, including marketing, customer services & fulfilment team, to align e-commerce strategies with overall business objectives.

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