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E-commerce Marketing Lead
5 days ago
To succeed in this role, you will need a Bachelor's degree in Marketing, Business, or a related field. A Master's degree or MBA is advantageous.
A minimum of 6 years in digital marketing roles focused on mobile app growth, preferably within the fintech sector, is required. Demonstrated success in managing large-scale campaigns across multiple international markets is essential.
The ideal candidate will have expertise in digital advertising platforms, proficiency in using BI tools, and Google Analytics for performance tracking and reporting. Strong analytical skills, ability to interpret complex data sets, and make informed decisions to optimize marketing efforts are also necessary.
Furthermore, excellent verbal and written communication abilities, talent for articulating strategies and results to diverse stakeholders, and proven leadership skills to inspire and manage teams are required.
This role requires adaptability, ability to quickly adjust strategies based on market or business environment changes, maintaining effectiveness across different regions.
Lastly, a solid understanding of SEO and SEM is necessary to drive both organic and paid digital growth.
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