Public Relations Strategist

2 days ago


Karachi, Sindh, Pakistan Yango Full time

Yango is seeking a bilingual External Communications Specialist (Urdu–English) to lead external communications for our services in Pakistan, manage brand reputation, and support high-impact initiatives.

About the Role

You will be responsible for:

  • Developing and executing PR strategies for the Yango SuperApp, ride-hailing, and other services in Pakistan
  • Planning and delivering impactful PR campaigns, including product launches and brand storytelling
  • Building and maintaining strong relationships with journalists, editors, and key local media outlets
  • Managing crisis communications and reputation risk
  • Creating proactive, data-driven content such as press releases, interviews, and public statements positioning Yango as a thought leader
  • Coordinating with local PR agencies and ensuring alignment with Yango communication goals and standards
  • Organizing media events, press briefings, panels, and partnerships to enhance brand visibility
  • Supporting the Country Head by crafting thought leadership content, op-eds, and interview responses to reflect Yango's corporate vision
About You

We're looking for someone who:

  • Has 7+ years of experience in PR and communications, preferably in a tech or global company
  • Holds a degree in marketing, communications, journalism, or a related field
  • Is fluent in Urdu and English (written and spoken)
  • Has excellent writing, verbal communication, and presentation skills
  • Brings a proven track record in strategic PR planning and executive communications
  • Is experienced in crisis communication and reputation management
  • Understands policy and regulatory communications in Pakistan's mobility and tech sectors
  • Is confident advising leadership and managing multiple high-stakes projects
  • Has experience in technology, SuperApps, ride-hailing, or mobility industries


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