
Public Relations Strategist
2 days ago
Yango is seeking a bilingual External Communications Specialist (Urdu–English) to lead external communications for our services in Pakistan, manage brand reputation, and support high-impact initiatives.
About the RoleYou will be responsible for:
- Developing and executing PR strategies for the Yango SuperApp, ride-hailing, and other services in Pakistan
- Planning and delivering impactful PR campaigns, including product launches and brand storytelling
- Building and maintaining strong relationships with journalists, editors, and key local media outlets
- Managing crisis communications and reputation risk
- Creating proactive, data-driven content such as press releases, interviews, and public statements positioning Yango as a thought leader
- Coordinating with local PR agencies and ensuring alignment with Yango communication goals and standards
- Organizing media events, press briefings, panels, and partnerships to enhance brand visibility
- Supporting the Country Head by crafting thought leadership content, op-eds, and interview responses to reflect Yango's corporate vision
We're looking for someone who:
- Has 7+ years of experience in PR and communications, preferably in a tech or global company
- Holds a degree in marketing, communications, journalism, or a related field
- Is fluent in Urdu and English (written and spoken)
- Has excellent writing, verbal communication, and presentation skills
- Brings a proven track record in strategic PR planning and executive communications
- Is experienced in crisis communication and reputation management
- Understands policy and regulatory communications in Pakistan's mobility and tech sectors
- Is confident advising leadership and managing multiple high-stakes projects
- Has experience in technology, SuperApps, ride-hailing, or mobility industries
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