Digital Media Planner

1 week ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Title

Digital Media Strategist

This role involves developing and implementing digital media buying strategies to effectively reach target audiences. The ideal candidate will have a passion for digital marketing and be well-versed in market trends and emerging technologies.

Main Responsibilities:

  • Digital Media Planning: Develop and execute comprehensive digital media plans that align with business objectives.
  • Target Audience Research: Conduct thorough research on target demographics and media channels to optimize ad placements.
  • Campaign Performance Analysis: Monitor and analyze campaign performance data to inform data-driven decisions for optimization.
  • Budget Optimization: Optimize media budgets and allocations to ensure maximum ROI for campaigns.
  • Team Collaboration: Coordinate with internal teams to align media buying strategies with overall marketing goals.
  • Industry Knowledge: Stay updated on industry trends and emerging technologies to implement innovative media buying strategies.
  • Reporting and Presentations: Prepare and present regular performance reports to stakeholders, showcasing campaign effectiveness.

Qualifications:

  • Education: A degree in Marketing, Advertising, Business or a related field is preferred.
  • Experience: 3-4 years of experience in Digital Media Buying or Digital Marketing.
  • Certification: Certification in a related area is a plus.

Job Type: Full-time

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing, Public Relations, and Writing/Editing

Industries: Advertising Services


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