Digital Marketing Strategist

1 week ago

Lahore, Punjab, Pakistan beBeeMarketing Full time $90,000 - $120,000

We are seeking a skilled Digital Marketing Strategist to develop and implement effective paid advertising campaigns across Google Ads. The ideal candidate will be responsible for creating data-driven ad strategies that maximize return on investment (ROI), increase conversions, and enhance brand presence online.

Key Responsibilities:

  • Develop, manage, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max) to achieve business objectives.

  • Conduct keyword research, competitor analysis, and audience targeting to enhance campaign performance and drive results.

  • Monitor campaign performance metrics (CTR, CPC, ROAS, conversions) and adjust bids to ensure ad spend efficiency.

  • Create compelling ad copy and collaborate with the creative team for visuals that resonate with target audiences.

  • Track, analyze, and report campaign performance data to inform future marketing strategies.

  • Perform A/B testing on ads, landing pages, and strategies to continuously improve campaign performance and ROI.

  • Stay up-to-date on industry trends, algorithm changes, and best practices in digital marketing.

  • Collaborate with cross-functional teams to align paid ads with overall business goals and objectives.

Requirements:

  • Proven experience as a Google Ads Manager, PPC Specialist, or similar role, with a strong understanding of Google Ads and Google Analytics.

  • Excellent analytical skills, with the ability to interpret data and make informed decisions.

  • Strong copywriting and communication skills, with the ability to create engaging ad copy and presentations.

  • Experience with keyword research tools, bid management, and conversion tracking.

  • Google Ads Certification (desired).

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