Digital Marketing Specialist

6 days ago


Saddar Town, Pakistan OPAL Marketing Group Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at OPAL Marketing Group in Pakistan. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and increase online presence.

The ideal candidate will have a strong background in social media marketing, with experience in creating and executing successful campaigns on various platforms. You will be expected to stay up-to-date with the latest digital trends and best practices, and to provide strategic recommendations to improve our online presence.

Your primary responsibilities will include:
  1. Creating and scheduling posts on Facebook, Twitter, LinkedIn, and YouTube
  2. Developing and implementing content calendars to ensure consistent posting and engagement
  3. Analyzing campaign performance using metrics such as engagement rates, click-through rates, and conversion rates
  4. Collaborating with the team to develop and implement new digital marketing initiatives

Requirements:
  1. Bachelor's degree in Marketing, Communications, or related field
  2. Minimum 2 years of experience in digital marketing
  3. Strong knowledge of social media platforms and their respective advertising options
  4. Excellent writing and communication skills
  5. Ability to work independently and as part of a team


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