Digital Marketing Professional

5 days ago


Lahore, Punjab, Pakistan Aalam Bibi Foundation Full time

Job Summary:

Aalam Bibi Foundation is seeking a dynamic Digital Marketing Professional to manage and execute our advertising campaigns on social media and handle various communications with related parties. The ideal candidate will be a creative and strategic thinker with a strong understanding and interest in digital marketing, promotional marketing, and community engagement through social or traditional platforms.

About the Role:

  • Serve as the primary contact person on various channels, including social media, print media, broadcast media, and other communication platforms, ensuring coordinated communication within the internal team on a timely basis.
  • Handle all incoming messages, comments, and inquiries on social media and other communication platforms, responding promptly and professionally.
  • Support in maintaining relationships with media and other organizations that can help further Aalam Bibi's objectives.
  • Prepare and distribute press releases, newsletters, and other communication materials that align with our brand's voice and mission.

Responsibilities:

Communication Strategy:
  • Develop and implement a comprehensive communication strategy that effectively engages our target audience across various platforms.
  • Analyze and report on the performance of communication activities, adjusting strategies as needed to increase effectiveness.
Social Media Management:
  • Design, implement, and monitor advertising campaigns across various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Manage daily posts, engage with our relevant audience, and grow our social media presence.
Content Creation:
  • Collaborate with team members to ensure content is informative and appealing, gathering impactful stories, testimonials, and updates for use in campaigns.
  • Stay up-to-date with current technologies and trends in social media for effective communication strategies across all platforms.
Qualifications:
  • Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
  • Master's degree in a relevant field is desirable.
Experience:
  • 2-3 years in campaign management, communications management, digital advertising, or a related role.
  • Experience in the non-profit or social sector is desirable.
Knowledge and Skills:
  • Familiarity with major social media platform strategies.
  • Experience with social media analytics tools and the ability to translate data into actionable plans.
  • Knowledge of promotional/engagement strategies.
  • Knowledge of non-profit communication strategies.


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