Digital Marketing Strategist

2 days ago

Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time 6,000,000 - 8,000,000
Job Overview

The role of Digital Marketing Strategist is a vital position within our organization, responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, engagement, and conversions.

As a key member of our team, you will be instrumental in shaping the strategic direction of our digital marketing initiatives, leveraging your expertise in search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content creation.

Key Responsibilities:
  1. Search Engine Optimization: Develop and implement SEO strategies to enhance website rankings, drive organic traffic, and increase online visibility.
  2. Pay-Per-Click Advertising: Manage and optimize PPC campaigns across multiple channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to maximize ROI and conversion rates.
  3. Social Media Marketing: Design and execute social media strategies to engage audiences, build brand awareness, and drive website traffic.
  4. Content Creation: Develop high-quality, engaging content across various formats, including blog posts, videos, and infographics, to educate and entertain target audiences.
  5. Analytics and Reporting: Monitor and analyze campaign performance, providing data-driven insights to inform future marketing strategies.
Requirements:
  • Education: Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • Experience: Proven track record in digital marketing, with a minimum of 3 years of experience in SEO, PPC, social media marketing, and content creation.
  • Skills: Excellent communication, writing, and project management skills; ability to work independently and collaboratively as part of a team; proficiency in Google Analytics, Google Ads, and social media advertising platforms.

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