Senior Amazon Digital Marketing Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Our company is seeking an experienced Senior Amazon PPC Manager to join our dynamic team.

About the Role

We are looking for a highly analytical and results-driven individual to take ownership of our brands' Amazon advertising strategies. The ideal candidate will have a deep understanding of Amazon PPC and a proven track record of developing and executing strategies to drive sales and profitability.

Main Responsibilities
  • Develop and Execute Comprehensive Advertising Strategies: Create, implement, and manage Amazon PPC campaigns to increase sales, improve return on ad spend (ROAS), and maximize profitability for multiple brands
  • Campaign Management: Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis
  • Performance Analysis and Optimization: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency
  • Budget Management: Take full ownership of advertising budgets, ensuring that spending is aligned with business goals and delivering the best possible ROI
  • Competitive Research: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns
  • Reporting and Insights: Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders
  • Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning

Key Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment
  • Proven track record of driving sales growth and improving profitability through effective PPC strategies
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
  • Expertise in using Amazon Advertising tools, such as Amazon Seller Central, and third-party tools like Helium 10, Sale Insights, and Data Dive
  • Excellent understanding of keyword research, bid optimization, and audience targeting strategies
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously
  • Strong communication skills, with the ability to present complex data and insights clearly to stakeholders
Benefits
  • Competitive compensation package
  • 10 paid holidays and 10 paid days off
  • Quarterly performance bonuses
  • Opportunities for professional growth and development in a dynamic, high-growth environment
What We Offer

This role offers a unique opportunity to work in a dynamic and fast-growing environment, where you will have the chance to develop your skills and knowledge in Amazon PPC management. If you are a motivated and analytical individual who is passionate about advertising and e-commerce, we encourage you to apply for this exciting opportunity.

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