Head of Marketing for Mens Division

5 days ago


Lahore, Punjab, Pakistan Saeed Buksh Pvt. Ltd Full time
Job Description

To achieve success in this position, a degree in Marketing, preferably in Fashion Marketing (Graduate/Masters), is highly preferred with relevant experience.

The Brand Manager will formulate, direct, and coordinate marketing activities and policies to promote Mens Store products and services. This includes providing marketing and customer service direction, structuring and implementing seasonal marketing plans, and identifying, developing, and evaluating marketing strategies based on the establishment's objectives and market characteristics.

Main tasks involve developing yearly marketing plans for optimal product mix, pricing strategy, media mix, and distribution expansion requirements. Additionally, securing ads for the magazine from various organizations and working closely with them to maximize the exposure of the Mens Store business will be essential.

The Brand Manager must develop pricing strategies that balance firm objectives and customer satisfaction while coordinating activities of departments such as sales, graphic arts, media, finance, and research.



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