Marketing Strategy Lead

3 days ago


Karachi, Sindh, Pakistan DIGITALQARO Full time

We are seeking a highly skilled Marketing Strategy Lead to join our team at DIGITALQARO. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business growth through innovative performance marketing strategies.

Main Responsibilities:
  1. Strategic Planning: Develop and implement comprehensive marketing strategies to achieve business objectives across multiple digital channels.
  2. Media Buying Planning: Collaborate with cross-functional teams to design and implement effective media buying strategies that maximize ROI.
  3. Data Analysis & Optimization: Utilize data analytics tools to continually monitor and optimize campaign performance, ensuring KPIs are met and exceeded.
  4. A/B Testing: Conduct regular A/B tests to refine ad creatives, copy, and landing pages, enhancing campaign effectiveness.

We offer a dynamic work environment, competitive salary and benefits, and opportunities for professional growth and development.

Requirements:
  • Experience with Meta Ads & Google Ads.
  • Proven track record in managing paid advertising campaigns across Meta and Google Ads, with a strong grasp of both platforms' ad structures and best practices.
  • Media Buying Expertise: In-depth knowledge of media buying strategies, including audience targeting, bidding strategies, and ad placement.
  • Data Analysis Skills: Ability to effectively analyze performance data using analytics tools to inform campaign adjustments.


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