Marketing Strategy Manager

2 days ago


Karachi, Sindh, Pakistan Blue HR Services Full time
Full job description

We are looking to hire a creative, strategic and dynamic individual to join our team as theMarketing Strategy Manager.In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

  • Conduct market research and analysis to identify opportunities for brand growth and differentiation.
  • Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.
  • Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
  • Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
  • Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
  • Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
  • Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
  • Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
  • Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
  • Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • 5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.
  • A proven track record of developing and executing successful marketing strategies that drive business results and growth.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
  • Experience working with digital marketing channels and platforms.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
#J-18808-Ljbffr

  • Karachi, Sindh, Pakistan Zaw Marketing Full time

    Sale & Marketing, supervise sales staff, meeting with clients, all types of marketing & office work.Job SpecificationComputer knowledge, good communication skills, pleasant personality.Information Technology and Services - Karachi, PakistanAbout UsWe – "zAw Marketing Services", are proud to introduce ourselves as one of the leading names in SMS Marketing...


  • Karachi, Sindh, Pakistan AB Marketing Full time

    Marketing Manager-Lead Generator AB Marketing, Pakistan We are looking for an experienced Lead Generation Specialist. The successful candidate should be highly motivated with a background in Sales and Lead Development. This position will qualify leads from marketing activity to generate new pipeline for the qualified sales. This position requires excellent...

  • Marketing Manager

    7 days ago


    Karachi, Sindh, Pakistan Choksi Marketing Management Consultancy Full time

    Responsibilities forFinding and attracting clients by marketing the services of CMMC Dubai in Pakistan.Managing a team in Karachi working for Choksi Group, acting as a leader continuously guiding, motivating, and appraising them.Job SpecificationStrong LeadershipTeamworkInnovativeHardworkingStrong Marketing conceptsCommand on Computer related workKnow-how on...

  • Digital Marketing

    2 days ago


    Karachi, Sindh, Pakistan Star Marketing Full time

    Digital Marketing & SEO Specialist Star Marketing, Pakistan Star Marketing Pvt Ltd now seeks to hire a Full-Time Digital Marketing & SEO Specialist.Job SpecificationDesign digital media campaigns aligned with business goalsCoordinate the creation of digital content (e.g., website, blogs, press releases, and podcasts)Manage end-to-end digital...


  • Karachi, Sindh, Pakistan GroupM Full time

    GroupM is the world's largest media investment company and is part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Assistant Manager Strategy & Client Services to join us within our Entertainment, Sports & Partnerships (ESP) unit. In this role, you will learn to work with clients, develop...


  • Karachi, Sindh, Pakistan beBee Careers Full time

    Job Title: Marketing ManagerWe are seeking a seasoned professional to fill the role of Marketing Manager. The ideal candidate will have a minimum of six years of experience in the field and hold a Graduation or Master's degree.


  • Karachi, Sindh, Pakistan Tapal Tea (Pvt.) Ltd. Full time

    Career Opportunities: Head of Sales Strategy (986)Requisition ID986-Posted -Head Office KHIPurpose of the Job: This role is responsible for leading, managing, and supervising the Sales & Cycle Planning, Distribution Strategy & Sales Capability, and Trade Engagement work streams. It ensures the alignment of organizational goals, enhances cross-functional...

  • Sales Manager

    2 days ago


    Karachi, Sindh, Pakistan Arabian Marketing Network Full time

    We are looking for an experienced Real Estate Sales agent who will be responsible for selling property in Low-cost projects and other projects. You will be tasked with growing our customer base by generating leads, counseling clients on market conditions, and developing competitive market strategies & pitches. To be successful in this role, you will need to...


  • Karachi, Sindh, Pakistan Daraz Full time

    Get AI-powered advice on this job and more exclusive features.Founded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz...

  • Lead Strategy

    2 weeks ago


    Karachi, Sindh, Pakistan Walee Full time

    As the Strategy Lead you will be responsible for developing and implementing creative strategies for an advertiser's creator partnerships. This includes identifying and collaborating with influential individuals in the brand's industry or target audience and working with cross functional teams to create content and campaigns that effectively promote the...