
Growth Team Lead
2 days ago
We are seeking a seasoned Business Growth Specialist to lead our growth initiatives and drive customer acquisition in Pakistan. As a key member of our marketing team, you will be responsible for developing and executing strategies that meet our business objectives.
You will report to the Director Marketing and work closely with cross-functional teams to ensure alignment and effective execution. Your primary focus will be on driving top-line growth, managing budgets, and optimizing channel mix.
- Develop and manage annual incentive budgets to ensure optimal resource allocation and ROI tracking.
- Continuously develop and optimize channel mix according to business objectives.
- Accountability for delivering top-line OKRs in line with targets.
Key Responsibilities
Growth Planning:
- Taking full ownership of customer base and its retention on platform.
- Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives.
- Identify key growth opportunities in target markets and segments, ensuring alignment with overall business strategy.
360 Marketing:
- Leveraging marketing campaigns and GTMs that effectively communicate best offerings and value propositions.
- Lead marketing efforts along with region on performance marketing, social media marketing, demand growth, CRM, and partnerships.
- Develop and optimize multi-channel marketing campaigns to drive customer acquisition, conversion, and retention.
People Leadership and Cross-Functional Alignment:
- Build, mentor, and manage a high-performing growth team, fostering a culture of collaboration, creativity, and accountability.
- Provide guidance and direction in setting objectives and achieving marketing goals.
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