CRM Campaign Manager

21 hours ago


Lahore, Punjab, Pakistan STARZPLAY Full time

Job Description

We are looking for a highly skilled CRM Specialist to join our team at STARZPLAY. In this role, you will execute and optimize CRM campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.

Your primary responsibility will be to develop and deploy automated, triggered, and journey-based CRM campaigns. You will also track and own key engagement metrics related to user engagement, churn, and reactivation.

A strong analytical and problem-solving skillset is required for this position. Experience with A/B testing and analyzing user behavior data is highly desirable.

You will collaborate with cross-functional teams to enhance user experience and drive engagement. As a liaison between the IT and CRM teams, you will identify and target specific consumer segments.


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