Strategic Marketing Leader

2 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 900,000 - 1,200,000

Key Responsibilities:

  1. Develop and execute marketing strategies to achieve business objectives, focusing on flawless execution and brand health monitoring.
  2. Lead the development and implementation of marketing plans (4Ps) to achieve short-term and long-term brand objectives.
  3. Closely collaborate with functional heads/teams to ensure prompt and flawless execution of marketing plans and strategies.
  4. Align marketing efforts with R&D, trade marketing, sales, and supply chain teams in planning and executing in-market activities.
  5. Work with sales and revenue managers to develop volume/revenue plans based on brands/initiatives, regions, and outlets.
  6. Support the marketing head in finalizing the annual operating plan (AOP) and lead strategic discussions on brand plans for the AOP.
  7. Drive efficiency in the overall marketing function by achieving objectives aimed at driving efficiency.
  8. Monitor and manage the brand budget and ensure spend on marketing initiatives/activities accordingly.
  9. Recommend and adapt marketing best practices from global and regional initiatives.
  10. Oversee brand communication development, media planning, and research activities across all NPC brands.
  11. Develop capabilities of brand planning, creative, media buying, and research agencies to support brand plans and ensure their best-in-class execution.
  12. Evaluate recommendations of business development & insights managers and collaborate on syndicated and customized consumer/retail research projects.
  13. Ensure GCS compliance in the execution and implementation of all processes.

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