Market Research Lead

5 days ago


Karachi, Sindh, Pakistan Tapal Tea (Pvt.) Ltd. Full time
Job Title: Market Research Lead

The primary responsibility of this role is to lead market research initiatives across various regions and provide actionable insights to support strategic planning and business growth.

The ideal candidate will have strong analytical and strategic thinking skills, as well as excellent communication abilities.

The successful candidate will be able to travel on short notice and possess a Bachelor's degree in a relevant field. Additional qualifications include proficiency in consumer research, analytical thinking, strategic thinking, and communication.

About the Role:

This position requires a minimum of 2-3 years of experience in market research, either agency or brand-side.

The key responsibilities of this role include supporting the strategic planning process for brands, analyzing monthly brand health KPIs, leading and initiating consumer research, and collaborating with stakeholders across the organization.

Key Responsibilities:
  • Support the strategic planning process for brands and develop the strategic plan and roadmap for Tapal Tea.
  • Analyze monthly brand health KPIs, including Household Panel, Brand Health Tracking, and Retail Audit data.
  • Lead and initiate consumer research across various regions; collaborate with sales and marketing teams to produce internal management reports.
  • Act as a liaison with agencies to stay updated on new market research trends and initiatives.
  • Negotiate cost and quality terms with research agencies for all consumer-related activities.
  • Collaborate with stakeholders across the organization to transform consumer insights into actionable business outcomes.


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