App Store Optimization Manager

2 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Senior Apps Marketing Position

This role is responsible for driving downloads and engagement for our Google Play apps through effective marketing strategies.

Key responsibilities include developing and executing marketing campaigns, managing Google Ads campaigns, and using Firebase analytics to track user behavior.

  • Develop and execute targeted marketing campaigns across all channels to drive downloads and engagement.
  • Manage and optimize Google Ads campaigns to achieve target ROAS and CPA, maximizing return on investment.
  • Use Firebase analytics to track and analyze user behavior, identifying trends and areas for improvement.
  • Collaborate with the product team to understand user needs and develop marketing campaigns that address those needs.
  • Work with other marketing teams to create integrated marketing campaigns that align with company goals.
  • Track and report on campaign performance, providing insights to inform future marketing initiatives.

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