Senior Digital Marketing Specialist

4 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time 3,500,000 - 4,500,000
Lead Digital Strategist

We seek an experienced Lead Digital Strategist to spearhead our digital presence and growth campaigns for the EMI wallet business.

This role combines brand-building with performance-driven acquisition, ensuring the wallet achieves both visibility and measurable growth.

We empower rural communities and farmers with accessible solutions and support merchants with seamless services through our Open API technology.

Key Responsibilities

Digital Marketing & Brand Presence

  • Develop and execute a comprehensive digital marketing strategy (social media, content, SEO/ASO, influencer partnerships).
  • Lead the creation of engaging digital content (social, blog, video, in-app) aligned with brand positioning.
  • Build and manage the wallet's online community, ensuring consistent engagement across platforms.
  • Oversee digital reputation management, responding to user feedback and maintaining brand credibility.
  • Drive CRM, lifecycle, and retention campaigns via push notifications, in-app messaging, and email.

Performance Marketing & Growth

  • Plan, launch, and optimize paid media campaigns across Google Ads, Meta, TikTok, programmatic, and affiliate networks.
  • Own acquisition and retention funnels, tracking CAC, ROAS, LTV, and churn to ensure scalable growth.
  • Conduct A/B testing of creatives, landing pages, and audience strategies for continuous improvement.
  • Manage marketing budgets and media allocations to maximize ROI.
  • Collaborate with product and analytics teams to develop user journeys, referral programs, and retargeting campaigns.

Analytics & Optimization

  • Set up and manage dashboards for campaign tracking (Google Analytics, AppsFlyer, Adjust, or similar).
  • Analyze performance data to generate insights and recommend growth optimizations.
  • Stay ahead of emerging trends, platforms, and tools in digital and performance marketing.
Qualifications
  • Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
  • 3–5 years of experience in digital marketing, growth, or performance marketing — fintech/consumer tech/EMI experience preferred.
  • Proven track record of scaling user acquisition and engagement via paid and organic channels.
  • Strong understanding of SEO, ASO, CRM tools, and digital engagement strategies.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, TikTok Ads, programmatic platforms, and affiliate networks.
  • Advanced knowledge of analytics and attribution platforms (Google Analytics, Mixpanel, AppsFlyer, Adjust).
  • Ability to balance brand-building creativity with data-driven growth decisions.
  • Strong project management and leadership skills with cross-functional collaboration experience.

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