
Results-Driven Digital Marketing Specialist
7 days ago
Results-Driven Digital Marketing Specialist
Job Description:We are seeking a skilled digital marketing specialist to join our team in Karachi. The ideal candidate will be responsible for creating, managing, and optimizing ad campaigns to generate quality leads for our study abroad programs.
The selected individual will have the opportunity to work on various projects, including planning and executing paid advertising campaigns on Facebook, Instagram, and Google. They will monitor performance metrics, A/B test creatives, and optimize campaigns for ROI. Additionally, they will conduct keyword research, audience targeting, and budget planning.
Key Responsibilities:
- Plan and execute paid advertising campaigns on Facebook, Instagram, and Google
- Monitor performance metrics, A/B test creatives, and optimize campaigns for ROI
- Conduct keyword research, audience targeting, and budget planning
- Generate weekly performance reports and provide actionable insights
- Collaborate with the design and content teams to create high-performing ad creatives
Requirements:
- 2+ years of proven experience in digital marketing
- Strong knowledge of Ads Manager, Google Ads, and Analytics
- Excellent understanding of lead generation strategies
- Strong analytical and communication skills
Seniority Level: Entry level
Employment Type: Full-time
Industry: Education
Additional Information:Referrals increase your chances of interviewing at this company by 2x
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