Data Driven Marketing Specialist

13 hours ago

Karachi, Sindh, Pakistan beBeeAnalyst Full time $60,000 - $80,000
Marketing Data Analyst Job Summary

We are seeking a skilled Marketing Data Analyst to join our team. As a key member of the marketing department, you will be responsible for driving campaign performance and analyzing data to inform marketing strategies.

In this role, you will work closely with cross-functional teams to develop and implement end-to-end campaign strategies, leveraging insights from previous campaign performance and market trends. Your primary focus will be on achieving client KPI targets through continuous optimization and strategic planning.

  • Campaign Strategy and Execution:
  • Develop and implement end-to-end campaign strategies, incorporating insights from previous campaign performance and market trends
  • Setup and execute performance campaigns across SEM, Social, and Display/Programmatic channels

You will conduct ongoing optimization to meet client KPI targets, utilizing relevant bidding strategies and budget management techniques. Additionally, you will proactively identify market initiatives and opportunities aligned with local market KPIs.

This role requires strong analytical, decision-making, and problem-solving skills with sharp attention to detail. You should have expertise with Google Marketing Platform (e.g., SA360, DV360, Campaign Manager), Facebook Ads Manager, and Programmatic platforms. A passion for performance marketing and analytics is essential, as well as a desire to continuously learn and adapt in a dynamic environment.

  • Key Qualifications:
  • Bachelor's degree in marketing, advertising, or related field
  • Minimum of 2.5 years of experience in performance marketing or related roles
  • Proven track record of driving campaign success and achieving KPI targets
  • Ability to thrive in a fast-paced, dynamic environment while delivering high-quality work

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