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Senior Paid Advertising Executive
10 hours ago
Techdots is seeking a Senior Paid Advertising Executive to join our marketing team.
About the Role- We're looking for an experienced professional to develop, implement, and optimize PPC strategies to drive high-quality leads and maximize ROI.
- Your role will play a critical part in expanding our client base and increasing market visibility.
In this position, you'll be responsible for developing and executing campaigns to manage budgets effectively and maximize ROI.
Responsibilities- Develop and implement PPC campaigns across Google Ads, Bing Ads, LinkedIn, and other platforms.
- Conduct in-depth keyword research to ensure campaigns target relevant, high-intent search queries.
- Design and execute remarketing campaigns to re-engage potential clients.
- Collaborate with the content, design, and web development teams to ensure landing pages and ads are optimized for conversion.
- Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.) and make data-driven decisions for continuous improvement.
- Stay up to date with the latest PPC trends, algorithm updates, and best practices within the software development industry.
- Conduct A/B testing on ad copy, landing pages, and keywords to improve overall campaign effectiveness.
- Provide regular performance reports and actionable insights to senior management.
- Suggest and implement innovative PPC strategies to drive business growth.
- Proven experience in managing PPC campaigns, particularly for custom software development firms or similar B2B tech environments.
- Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and other relevant PPC platforms.
- Strong understanding of keyword research, audience targeting, and budget management.
- Proficiency in using Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and other SEO/PPC tools.
- Ability to analyze data, generate reports, and adjust campaigns for optimal performance.
- Knowledge of conversion rate optimization (CRO) and experience with A/B testing.
- Excellent written and verbal communication skills to create compelling ad copy and reports.
- Self-motivated with strong organizational skills and attention to detail.
- Ability to work independently in a remote environment and collaborate with a distributed team.
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