Digital Advertising Strategist

10 hours ago

Lahore, Punjab, Pakistan beBeeAdvertising Full time 6,000,000 - 8,000,000
Key Roles of a Digital Advertising Specialist

Job Overview:

An Ads Performance Marketer is responsible for developing and executing effective digital advertising campaigns across various platforms, ensuring optimal performance and maximum return on investment.

Key Responsibilities:

  • Plan, implement, and optimize digital advertising campaigns to meet business objectives.
  • Conduct thorough keyword research and audience analysis to inform campaign targeting strategies.
  • Create compelling ad copy and visual assets that align with brand messaging and resonate with the target audience.
  • Utilize A/B testing methodologies to refine ad creatives, copy, and targeting parameters for optimal performance.
  • Stay updated on industry trends and emerging advertising platforms to identify new opportunities for growth.
  • Collaborate with cross-functional teams to ensure cohesive and impactful advertising materials.
  • Generate regular performance reports and provide insights to stakeholders, recommending adjustments to enhance campaign effectiveness.
  • Ensure compliance with changes in advertising policies and regulations.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum of 1 year of experience in digital advertising and performance marketing.
  • Proven experience as an Ads Performance Marketer or similar role.
  • Demonstrated success in planning, implementing, and optimizing digital advertising campaigns.
  • In-depth knowledge of major advertising platforms.
  • Strong analytical skills with ability to interpret data and draw actionable insights.
  • Proficiency in using analytics tools to track and measure campaign performance.
  • Creative mindset with ability to craft compelling ad copy and visuals.
  • A/B testing experience and ability to iterate and optimize based on performance data.
  • Excellent communication skills and ability to collaborate with cross-functional teams.
  • Familiarity with SEO principles and their impact on advertising effectiveness.

Qualifications:

  • Exceptional organizational skills with attention to detail.
  • Ability to work independently with minimal supervision.
  • Effective time management and prioritization skills.
  • Collaborative team player with strong interpersonal skills.
  • Ability to adapt to changing priorities and deadlines.

Professional Development:

  • Staying up-to-date on the latest industry trends and best practices.
  • Participating in training and development programs to enhance skills and knowledge.
  • Networking with peers and industry professionals to build relationships and share expertise.

Benefits:

The successful candidate will be offered a competitive salary package, comprehensive benefits, and opportunities for professional growth and development.

How to Apply:

Interested candidates should submit their resume and cover letter outlining their relevant experience and qualifications.

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