Digital Advertising Executive

4 weeks ago

Lahore, Punjab, Pakistan IDP Education Ltd Full time

Join to apply for the Digital Advertising Executive role at IDP Education Ltd.

About IDP
IDP is the global leader in international education services, delivering success to students, test takers, and partners through trusted relationships, digital technology, and customer research. An Australian-listed company, operating in over 50 countries worldwide.

Our team of over 7,000 diverse professionals is committed to a customer-first approach, powered by global technology. We help turn local dreams into realities globally.

Learn more at www.careers.idp.com

Role Purpose

The Digital Advertising Executive manages setup, execution, optimization, and reporting of digital campaigns for IDP Pakistan, focusing on paid search, display, video, and social media ads. Responsibilities include strategy, budget management, competitive research, and innovative online advertising tactics.

Key Accountabilities
  • Develop online campaigns on platforms like Google AdWords, Facebook, and Twitter.
  • Optimize campaign performance using platform data.
  • Provide Google Analytics reports.
  • Manage ad budgets, perform A/B testing, create ad creatives, conduct keyword research, target audiences, and optimize for conversions.
  • Communicate professionally with stakeholders.
  • Be a proactive, forward-thinking individual.
Required Experience
  • Minimum 2 years of Google Ads account management experience.
  • Google Ads and Google Analytics certifications.
  • Experience or exposure to a corporate environment.
  • Knowledge of retargeting, remarketing, display, and rich media advertising.
  • Understanding of SEO, online search, social media, and their integration with advertising.
  • Strong grasp of digital marketing best practices and digital production processes.
  • Proficiency with advertising and analytics platforms like Google AdWords, Facebook Ads Manager, Twitter Ads, Google Analytics.
  • Ability to create and edit online ad designs.
  • Strategic content creation and excellent writing skills.
  • Ability to work independently and collaboratively.
Additional Details
  • Seniority Level: Entry level
  • Employment Type: Full-time
  • Job Function: Marketing and Sales
  • Industry: Education Administration Programs

This job posting is active; no indication of expiration or closure is present.

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