Local Search Optimization Specialist

3 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Unlock Local Search Potential

We're seeking a highly skilled Local SEO Specialist to join our team. As a key player in our local search optimization efforts, you will be responsible for executing result-driven strategies for Google My Business (GMB) and Apple Maps, ensuring maximum visibility and accuracy.

Key Responsibilities:
  • Local Listing Optimization: Execute result-driven strategies for GMB & Apple Maps, maintaining a strong online presence and driving business growth.
  • GMB Account Management: Create, manage, and reinstate GMB listings, including suspensions, to ensure accuracy and consistency across business directories.
  • Apple Maps Optimization: Claim and optimize Apple Maps profiles for maximum visibility and engagement, promoting local business growth.
  • Citations & NAP: Maintain accuracy and consistency across business directories, ensuring a seamless customer experience and driving business success.
  • Content Creation: Craft engaging GMB posts to boost local engagement and drive business growth, leveraging your excellent communication skills.
  • Staying Ahead: Monitor algorithm changes, platform updates, and apply best practices to stay ahead of the competition and drive business growth.
  • Collaboration & Leadership: Work closely with team leads and mentor peers through documentation and training, promoting knowledge sharing and growth within the team.
  • Performance Analysis: Track campaign performance and implement improvements to maximize ROI and drive business success.
Requirements:
  • Experience: 2+ years in Local SEO, with expertise in GMB & Apple Maps.
  • Proven Skills: Proven experience in GMB account creation, management, and reinstatement, as well as strong command over business citations and NAP consistency.
  • Technical Skills: Hands-on experience with tools like Google Analytics, Search Console, and local SEO platforms.
  • Communication Skills: Excellent English writing skills for GMB content, with the ability to communicate effectively with clients and colleagues.
  • Personal Qualities: Self-driven, analytical, and a team player, with a passion for helping businesses grow through smart local search strategies.

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