Local SEO Manager – GBP Specialist: Expertise in Search Engine Optimization
3 days ago
About the Role:
We are seeking an experienced Local SEO Manager to lead and execute a strategy that ensures dominant visibility across local search results. The ideal candidate will have proven experience with Google 3-Pack rankings and expertise in Google Business Profile management and optimization at scale.
Your Mission:
Elevate our local visibility and brand authority in every community we serve. Drive organic lead generation and inbound calls through GBP optimization, reduce marketing spend while supporting sustainable growth, and consistently outperform local competitors through strategic search visibility initiatives.
Key Responsibilities:
Optimize and manage Google Business Profiles (GBPs) across multiple service regions, implement and maintain UTM tracking and call tracking for accurate lead attribution, conduct Local SEO audits and competitive analysis, manage local citations, backlink strategies, and reputation initiatives, monitor and improve Local Pack rankings across target markets, collaborate with internal teams for technical SEO fixes and localized content strategies, and provide clear, actionable reporting on performance, growth, and strategic initiatives.
Qualifications:
A minimum of 5 years of Local SEO experience with a proven track record of ranking businesses in the Google 3-Pack, expertise in Google Business Profile management and optimization at scale, strong analytical skills with a data-driven approach to Local SEO performance, hands-on experience with BrightLocal, SEMrush, Google Search Console, GA4, Looker Studio, in-depth knowledge of local search algorithms, citation management, and competitive Local SEO strategies, experience with UTM tracking and call attribution for performance reporting, excellent communication and cross-functional collaboration skills, and ownership mentality with a focus on results and measurable KPIs.
What Success Looks Like:
WindshieldHUB achieves top visibility in the Google Local 3-Pack across service areas, increased organic leads and inbound calls from local search, reduced paid search spend through strong local organic presence, growth in non-branded local traffic and engagement, and clear, measurable improvements in Local SEO performance metrics.
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