Digital Media Marketing Lead

2 days ago


Faisalabad City Tehsil, Pakistan DiversityKonnect Full time
Job Description

We are seeking a highly motivated and creative individual to fill the role of Digital Media Marketing Lead. The ideal candidate will be passionate about developing innovative marketing strategies and possess a deep understanding of YouTube marketing trends, audience engagement, and content promotion.

Key Responsibilities:
  • Developing and Implementing Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to increase channel visibility, grow the subscriber base, and drive engagement on social media platforms.
  • Content Creation and Management: Develop and manage content calendars, scheduling posts, and optimizing content for various social media platforms, with a primary focus on YouTube. Ensure high-quality content is consistently published to engage the target audience.
  • Audience Engagement: Engage with our YouTube community through comments, messages, and other interactions to foster an active and loyal fan base.
  • Collaboration with Content Creators: Work closely with content creators to promote video releases, special events, and collaborations, driving growth and engagement across the channel.
  • Performance Analysis: Monitor and analyze channel performance metrics, identifying trends and using data-driven insights to inform content and marketing strategies.
Qualifications:
  1. Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  2. Proven experience in digital media marketing, with a focus on YouTube.
  3. A deep understanding of YouTube's algorithm and audience engagement principles.
  4. Strong communication and writing skills to create compelling promotional copy and engaging content.
  5. Proficiency with social media management tools and analytics platforms.
  6. Ability to work independently and collaboratively, with a passion for creative problem-solving.
  7. Strong organizational skills and the ability to manage multiple tasks and projects.


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