
Brand Social Media Manager
7 days ago
Job Title: Digital Marketing Specialist
">Job Description:
We are looking for a highly skilled Digital Marketing Specialist to handle the social presence of multiple brands across various platforms. The ideal candidate should have a solid understanding of digital marketing strategy, analytics, and social trends.
Key Responsibilities:
- Oversee social media accounts for multiple brands across all major platforms, including Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter, and YouTube.
- Design and implement paid advertising campaigns for Facebook/Instagram, TikTok, and Snapchat, focusing on fashion, banquet/event venues, and medical supplies.
- Monitor, enhance, and scale paid campaigns, including daily budget management and performance analysis.
- Configure and manage Meta Commerce tools, including Facebook Shop, Instagram Shop, and Commerce Manager.
- Create comprehensive and organized monthly social media calendars for each brand.
- Conduct content research and stay updated with ongoing trends, viral reels, and trending topics relevant to the industries.
- Collaborate with photographers and graphic designers to provide creative direction aligned with U.S. fashion trends.
- Host weekly meetings with Facebook account managers, creative teams, and internal management.
- Implement advanced audience segmentation, targeting, and retargeting strategies to boost ad performance.
- Evaluate and resolve technical issues related to Meta Pixel, Conversion API, and Domain Verification.
Requirements:
- Proven experience in managing multi-brand social media accounts and executing paid ad campaigns.
- A deep understanding of digital marketing strategy, analytics, and social trends.
- Familiarity with Meta Business Suite, Ads Manager, and e-commerce tools.
- The ability to lead creative direction and collaborate with cross-functional teams.
- Awareness of U.S.-based fashion, seasonal trends, and content culture.
- Technical knowledge of ad tracking tools and domain-level integrations.
- Exceptional communication and organizational skills.
Benefits:
- Punctuality bonus
- Performance bonus
- Growth opportunities
- 15 annual paid leaves
- Annual leave encashment
- Yearly increment
- Paid overtime
- Alternate Saturdays off
- Annual picnics/dinners
- Opportunity to work for top-rated US brands
Job Timings: 08:30 PM to 05:30 AM (Night Shift) — may change due to daylight saving
Job Type: Full-time
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: IT Services and IT Consulting
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