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Content and Social Media Strategist
1 month ago
At Leading Edge, we are seeking a highly skilled Content and Social Media Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive social media strategies that drive engagement and conversions.
Key Responsibilities:- Social Media Strategy Development: Develop and implement social media strategies that align with our company's growth goals and target audience segments.
- Social Media Content Creation and Distribution: Create engaging content for various social media platforms, including writing copy for social media assets and video scripts.
- Community Engagement: Manage communication with our audience on social media accounts, responding to comments, messages, and mentions in a timely manner.
- Analytics and Performance Tracking: Utilize analytics tools to track key metrics and evaluate campaign performance, developing reports to communicate social media performance to stakeholders.
- Bachelor's degree with at least 5 years of experience in social media management and content creation.
- Strong written communication skills, understanding of social media platforms, and proficiency with Canva.
- Ability to multitask, prioritize, and work in a fast-paced environment.
- Experience with paid social advertising is a plus.
- Strong organizational skills and attention to detail.
Please include samples of relevant B2B content writing and links to social media accounts managed in your portfolio. Provide links to your best social media campaigns with analytics.