
ASO Specialist Lead
3 days ago
About Us
We're HyperSoft Inc., a forward-thinking company dedicated to pushing the boundaries of mobile app marketing. Our innovative approach focuses on delivering exceptional user experiences through expertly crafted app store listings.
Job Overview
- We're seeking an experienced ASO Specialist to join our team, working closely with our Apps marketing department to develop and execute optimized app store strategies.
- The successful candidate will possess a deep understanding of ASO principles, with a proven track record of driving app rankings and downloads through data-driven optimization.
Key Responsibilities
- Develop and implement comprehensive ASO strategies to improve app visibility and drive downloads.
- Collaborate with cross-functional teams to create cohesive and effective app store listings.
- Stay up-to-date with industry trends and best practices in ASO, applying this knowledge to inform our optimization efforts.
- Monitor and analyze performance metrics, providing actionable insights to drive business growth.
- Ensure compliance with app store guidelines and policies, maintaining a positive and compliant presence.
Requirements
- A proven background in ASO, with a focus on driving app rankings and downloads through strategic optimization.
- Familiarity with app store guidelines and policies for both Apple App Store and Google Play Store.
- Proficiency in ASO tools and analytics platforms, including tracking performance metrics and providing actionable insights.
- A strong analytical mindset, with the ability to draw meaningful conclusions from data.
- A creative approach to developing engaging and informative app store assets, highlighting the value and features of our apps.
- Effective project management skills, ensuring timely delivery and coordination with cross-functional teams.
- In-depth knowledge of mobile app marketing, user acquisition, and retention strategies.
- The ability to stay up-to-date with industry trends and best practices in ASO, ensuring our approach remains cutting-edge.
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