
Marketing Analytics Lead
1 day ago
About BlueSG
At BlueSG, we strive to provide a convenient, flexible, and affordable mobility option to everyone. Our 100% electric fleet offers a sustainable transportation solution, eliminating direct carbon dioxide emissions compared to traditional vehicles. We're passionate about our business, ready to contribute, and resonate with our core values – Collaboration, Curiosity, Customer-Centricity, Empowerment, and Respect.
About the Role
As a Marketing Analytics Lead, you will be responsible for analyzing customer behaviors and defining target audiences. Your role involves ensuring that marketing campaigns are tailored for maximum impact and working closely with cross-functional teams to enhance customer engagement, increase conversions, and drive overall business growth.
Main Responsibilities
Develop and refine customer segmentation models using behavioral, demographic, and transactional data.Analyze user data to identify trends, patterns, and opportunities for personalized marketing strategies.Prepare campaign and performance reports.About You
You have a strong ability to translate data into actionable marketing strategies. Excellent communication and collaboration skills are a must.
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