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Online Business Specialist
4 days ago
IBSTEC is looking for a skilled Marketplace Manager to oversee the management of our Amazon Seller Central account. As a Marketplace Manager, you will be responsible for developing and implementing strategies to enhance product visibility and conversion rates, as well as regularly updating and refreshing product listings to align with changes in Amazon's algorithm and industry best practices.
Responsibilities:
As a Marketplace Manager, you will:
- Develop and implement strategies to enhance product visibility and conversion rates.
- Regularly update and refresh product listings to align with changes in Amazon's algorithm and industry best practices.
- Conduct market research to identify high-demand, profitable products.
- Implement keyword optimization strategies using Amazon's tools (like A+ Content and Brand Analytics) to improve product ranking.
- Develop and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, etc.).
- Optimize ad campaigns for maximum return on ad spend (ROAS) and reduce unnecessary costs.
- Analyze sales data, customer reviews, and product performance to continuously improve listings and marketing strategies.
- Provide weekly or monthly performance reports and actionable insights to stakeholders.
- Address customer reviews and feedback proactively to maintain high ratings and minimize negative impacts.
- Resolve issues related to returns, refunds, and other customer concerns in collaboration with the customer service team.
- Stay up-to-date on Amazon's terms of service, policies, and regulations to ensure compliance.
- Ensure all products and listings meet Amazon's requirements for shipping, labeling, and documentation.
- Monitor competitors' listings, pricing, and strategies to identify areas for improvement or opportunities to outpace competitors.
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