Digital Marketing Strategist
3 days ago
About the Role:
Hazen Technologies Inc. is seeking a highly skilled Digital Marketing Strategist - SEO and PPC Expert to join our team. This exciting opportunity involves developing and executing results-driven SEO and PPC campaigns across top platforms.
Key Responsibilities:
- Develop and execute a comprehensive SEO strategy, including keyword research, on-page and off-page optimization, and technical SEO measures to improve organic rankings and increase traffic.
- Design and manage targeted PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, and Twitter, optimizing for lower CPC, higher CTR, and conversion rates.
- Track, measure, and report on key performance indicators (KPIs) across both SEO and PPC initiatives, providing actionable insights to guide strategy and optimize performance.
- Ensure alignment between SEO and PPC strategies to amplify overall visibility, balancing budget allocation and maximizing results across all channels.
Requirements:
- Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field.
- Minimum 4 years of proven experience preferably in an IT/Software and or BPO industry, with verifiable results in both SEO and PPC.
- Expert knowledge of Google Analytics, Google Ads, SEMrush, Ahrefs, and social media advertising tools (Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads).
Compensation:
The salary for this role is estimated to be around $90,000 per year, based on industry standards and location. Performance-based bonuses will be offered to reward measurable success and impactful results across SEO and PPC goals.
About Hazen Technologies Inc.:
Hazen Technologies Inc. is a digital transformation services company, founded in 2017 with a vision to bring positive change in businesses. We specialize in business workflows, integrations, and business intelligence for healthcare, hospitality, and financial industries. Our headquarters are located in Parkland, Florida, USA.
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