Digital Marketing Strategist

2 weeks ago


Lahore, Punjab, Pakistan Hazen Technologies Inc. Full time

Hazen Technologies Inc. is seeking a highly skilled Digital Marketing Strategist to join our team in Parkland, Florida. As a key member of our digital marketing department, you will be responsible for developing and executing results-driven SEO and PPC campaigns across top platforms.

Job Description:

SEO & PPC Campaigns

  • Develop and execute a data-informed SEO strategy, performing keyword research, optimizing on-page and off-page factors, and implementing technical SEO measures to improve organic rankings and increase traffic.
  • Design and manage highly targeted PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, and Twitter, optimizing for lower CPC, higher CTR, and conversion rates.

Analysis & Reporting

  • Track, measure, and report on KPIs across both SEO and PPC initiatives, providing actionable insights that guide strategy and optimize performance.
  • Regularly present metrics such as traffic growth, bounce rate reduction, conversion rate improvement, and cost per acquisition.

Qualifications:

  • Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field.
  • Minimum 4 years of proven experience preferably in an IT/Software and or BPO industry.
  • Experience that can be verifiable in delivering results in both SEO and PPC, with measurable outcomes in traffic growth, cost-per-click optimization, and conversion rates.

Compensation: The estimated salary for this role is $90,000 - $110,000 per year, based on the current market rate in Parkland, Florida. This salary range may vary depending on your level of experience and qualifications.



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