Area Business Director

5 days ago


Karachi, Sindh, Pakistan Commsresources Ltd. Full time
Job Title: Area Business Director

Commsresources Ltd. is seeking an experienced Area Business Director to lead our sales efforts in the region. As a seasoned professional, you will be responsible for developing and implementing a local marketing and product strategy aligned with our parent company's objectives. Your focus will be on profitable growth, customer relationship building, and sourcing products from domestic or international manufacturing sites.

Key Responsibilities:
  • Establish sales targets and ensure alignment with key performance indicators (KPIs) such as price and portfolio indexes, market shares per product line, SG&A cost, order growth, and cash management.
  • Optimize market coverage by geography, channels, and product lines, identifying new customers and market segments to increase local volume while ensuring profitability.
  • Strengthen customer relationships through market intelligence, communication, and local account management, taking an active personal role in sales where appropriate.
  • Define and implement sales support infrastructure to enhance sales processes and reduce costs.
  • Ensure continuous improvement in sales processes, SG&A costs, and cost-to-sell.
  • Oversee the proper organization, staffing, and direction of the area of responsibility, guiding, motivating, and developing direct and indirect subordinates within HR policies.

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